What Netflix knows about taking action 🎥
- Jamie Stumpe
- Feb 8, 2024
- 2 min read

I. The power of little nudges.
I love a good TV series and Netflix knows it, auto-playing the next episode. This ease is a strategy used by many companies, like YouTube suggesting videos or Amazon's "one-click" purchases. They reduce friction to keep us using their services.
Physical stores use similar tactics, strategically placing products to encourage impulse buys. However, increasing 'friction' can deter actions, like the tedious process to cancel an app subscription.
Essentially, less friction increases the likelihood of an action, while more friction decreases it. These 'nudges' influence our choices subtly.
We can use this principle to our advantage. Make a new habit easier to adopt by reducing friction, or introducing obstacles to discourage unwanted habits.
Consider afternoon snack cravings. Making your favourite snacks slightly harder to reach may help control this habit. Or have your gym kit ready at lunchtime for your workout.
Small nudges soon add up.
So, how can you add a pinch of difficulty to the things you'd like to cut down on and make it just a tad easier to do the things you love more often?
II. Goblet Squats
Let's talk about exercise fundamentals. The goblet squat is a solid starting point for mastering the squat. It's perfect for beginners yet can still present a formidable challenge for the more advanced when using the big-boy bells.
Give it a shot, you won't be disappointed. 💪
II. Quote to Ponder
“Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.” - Chip Heath (Author of Switch)
P.S. If you enjoyed this week's Thursday Three, please share it with a friend.
Thanks,
Jamie
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